UAB Health System Branding and Style Guide

Maintaining a consistent graphic identity is all a matter of style. It is one way that we, as a university, an academic medical center and a community leader, can join together visually to promote our strengths.

UAB Health System's Department of Marketing Communications works with the UAB Office of Public Relations and Marketing to ensure that the UAB Health System and all of our clinical components are well represented both internally and externally.

The following guidelines will provide you with information about use of the UAB logo, as well as any written or graphic material that you plan to produce during the year.

UAB Logo
Standards on how the UAB logo can be used throughout the clinical enterprise
UAB Colors for Print and Specialty Items
Color specifications for printed materials, product embossing and fabric embellishments
UAB Health System Tag Line
The tagline used on UAB Medical Center marketing materials
Internet Site Development
Information on the creation of web pages on the UAB Health System web site
Brochures, Publications and Print Material
Guidelines in the development of printed material within the UAB Health System
Advertising and External Promotions
Guidelines in the development of external advertising, including: newspaper and magazine, billboard, television and radio
Video or Broadcast Media
Guidelines on managing external vendors for video or public broadcast media
Stationery Guidelines and Order Forms
How to order stationery for your facility or clinical service
Signage - Internal and External
A guide to signage for both internal and external locations within the medical center
Internal Communication
To guide faculty and staff in the development of patient and employee materials as well as internal posters
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