"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to patients and for managing patient relationships in ways that benefit the organization and its stakeholders."
- Definition of marketing from the American Marketing Association as it relates to health care.
This UAB Health System department manages the marketing communications needs of the Health System. In addition to managing the corporate marketing functions, this department works with faculty and staff throughout the clinical enterprise to assist them in developing a marketing plan to meet their service, volume or image goals.
The Marketing Communications Department uses ongoing research to better understand the needs of the consumer. The marketing team are trained to guide you to the best communication vehicle needed to meet your goal. They work with you and the creative team to assure every phase of the project is targeted to meet the objectives you set out to accomplish.