"Marketing is an organizational function and a set of processes for creating, communicating and delivering value to patients and for managing patient relationships in ways that benefit the organization and its stakeholders."
- Definition of marketing from the American Marketing Association as it relates to health care.
UAB Health System Marketing and Communications manages the corporate marketing functions of the Health System. In addition, we work with faculty and staff throughout the clinical enterprise to assist them in developing a marketing plan to meet their service, volume or image goals.
The Marketing and Communications Department uses ongoing research to better understand the needs of the consumer. The marketing team is trained to guide you to the best communication vehicle needed to meet your goal. We work with you and the creative team to ensure every phase of your project is targeted to meet your objectives.