The UAB Health System Web site was re-launched this week with a fresh new look and a new Web address: www.uabhealth.org. The site provides over 15,000 pages of information on disease topics, UAB facilities, services, and physicians. New features of the site include videos, interactive animations, a new physician directory, and enhanced search capabilities.
Web sites for each of the UAB Health System’s member facilities also sport the new look and easy to remember addresses: UAB Hospital, www.uabhospital.org; The Kirklin Clinic, www.kirklinclinic.org; UAB Highlands, www.uabhighlands.org; Callahan Eye Foundation Hospital, www.callahaneyehospital.org; and Spain Rehab, www.spainrehab.org.
You’ll find easy access to UAB Health System available jobs at www.uabhealthcareers.org and the UAB Online Physician Resource Center for referring physicians is located at www.uabhealth.org/4docs.
The Health System site which was originally created in 1995 has undergone three major revisions since its inception. “The site has grown dramatically,” says Susan Reid, Health System Internet Marketing Manager since 2000, who has overseen two of the three revisions of the site.
“We have redesigned our site with the visitor in mind. The home page fills the screen making more of the information visible without having to scroll down. It has a cleaner, more attractive look with less copy and more links to take visitors directly to their desired destination. With the site’s new features, we expect the number of visitors to increase even more. In 1999, the site had fewer than 100,000 visitors growing to more than 2 million in 2005. “We project 3.3 million visitors in 2006.”
“Our goal is to be the resource for reliable health information and UAB Health System services,” says Debbie Hunter-Snow, director of UAB Health System Marketing
Communications. “We are particularly proud of our extensive video library available for
RSS download. Our strategy is to eventually make all of our health information content
available on the Web in a video streaming format.”
The UAB Health System is not new to the Internet. It has been consistently listed as
one of “Healthcare’s 100 Most Wired Hospitals” by Hospitals and Health Networks, the
journal of the American Hospital Association. When it launched its first site in1995, the
Health System was a pioneer in building health care web sites. Over the years it has
earned numerous awards, most recently winning a 2005 World Wide Web
Silver Award and a 2005 Alabama Healthcare Public Relations & Marketing Society
Gold Award.